Wednesday, November 16, 2011

David Friedman - Fundamentally Different - Guest Post

My thanks to David Friedman for visiting Tribute Books Mama and sharing a guest post during the blog tour for his book, Fundamentally Different.

Guest Post

"Don’t Collaborate on Values"
by David Friedman

When I work with leaders who want to create a high-performance culture, they naturally want to know where to begin. And the answer is—with values.

Values are the cornerstone of organizational culture because our behavior is a reflection of our values. In fact, you can best understand the culture (and operating values) of any organization simply by watching how its people behave. If you want to change behavior, start with values. The highest performing companies know this and they take steps to institutionalize their most important values.

One of the biggest misconceptions about values development is that it should be a collaborative process. Some leaders think that they should survey their people and build consensus around what the organization’s values should be. They try to write mission statements and values that will look good on a poster or in their annual report, but all too often these statements lack any meaningful personal investment. These efforts are, in fact, misguided.

The development and sponsorship of organizational values is one of the essential roles of leadership. It’s the leader’s responsibility to stipulate the values that will drive the organization toward success. Not only is the leader the primary author/architect of the organization’s values, but he/she is also the chief example and cheerleader for those values. This is why it’s so critical that the leader be personally invested in them.

Not surprisingly, many leaders have difficulty articulating the values they want to use to lead their organizations. My counsel is to look inward, rather than looking outward. In other words, think about the values that are most meaningful to you. I’ll often ask leaders, “What do you care most about? What are your strongest beliefs about how people ought to be, or about how work ought to be done, or about what you want your company to be known for?” Chances are there are already many things you’re always telling people along these lines. This is a pretty good starting point when identifying values. The key is to notice the values you already believe strongly in, as opposed to trying to craft a politically correct statement of someone else’s values.

In my book, Fundamentally Different, I share some additional thoughts on how to write your values in a way that is most helpful in the effort to institutionalize them, and ultimately, to create a high-performance culture.

About the Book
Fundamentally Different

Book Details:
Genre: Finance/Business

Publisher: Infinity Publishing
Publication Date: June 2011
Pages: 286
Price: $28.95 hardcover, $19.95 paperback, $9.95 ebook
Buy Links:
Amazon (hardcover), Amazon (paperback), Kindle

Known for his compelling logic and easy-to-understand style, Friedman shares the most important insights he learned during a 27-year business career in which he led one of the most unique and successful companies in his industry. Captured in his self-styled Fundamentals, this collection of wisdom is so simple, yet powerful, that you’ll wonder why the principles he describes aren’t more commonplace in every organization across America.

But Friedman’s Fundamentals aren’t just about business. They’re a guidebook for life. And like so many other people who’ve already embraced them, you’ll no doubt find your life enriched by their practice.

About the Author
David Friedman

David Friedman is the former President of RSI, an award-winning employee benefits brokerage and consulting firm in the Philadelphia area. He is a frequent guest speaker and seminar leader on organizational culture, leadership, and values. A graduate of the College of William & Mary with a degree in Philosophy, Friedman currently lives in Moorestown, NJ with his wife and 2 college-age children.

Connect with David:
Web Site

About the Tour

Pump Up Your Book

Tour Participants:

Tuesday, November 1st

Interviewed at The Hot Author Report

Book spotlighted at Pump Up Your Books, Blurbs and Bytes

Wednesday, November 2nd

Interviewed at Broowaha

Thursday, November 3rd

Interviewed at Pump Up Your Book

Friday, November 4th

Interviewed at Divine Caroline

Guest blogging at Literal Exposure

Monday, November 7th

Book excerpt featured at Between the Covers

Tuesday, November 8th

Interviewed at Blogcritics

Wednesday, November 9th

Guest blogging at The Book Connection

Thursday, November 10th

Interviewed at Examiner

Friday, November 11

Book spotlighted at The Writer’s Life

Monday, November 14th

Book spotlighted at Reviews by Molly

Tuesday, November 15th

Guest blogging at Lori’s Reading Corner

Wednesday, November 16th

Book spotlighted at Books, Products and More!

Thursday, November 17th

Interviewed at As the Pages Turn

Friday, November 18th

Interviewed at American Chronicle

Monday, November 21st

Interviewed at Tribute Books Reviews and Giveaways

Interviewed at Paperback Writer

Tuesday, November 22nd

Book spotlighted at Life in Review

Wednesday, November 23rd

Book reviewed at The Book Connection

TBD: Guest blogging at Tribute Books Mama

Guest blogging at Mick’s Leadership Blog

1 comment:

  1. Sorry I'm so slow in getting out here to thank you. What a week it was last week. Thanks for hosting David during his virtual book tour. I hope your readers check out his book, as it's truly not only for people in business.

    All my best,